People, Props and Presents: Delivering the Holidays to Walmart

Walmart’s social media holiday shoot, which highlighted “top gifts” for everyone from “him” and “her” to “techies” and “kids on the go,” showed collaboration at its best. The deadline and difficult shots—suspending the camera 14 feet into the air, for instance—would alone make it a complex shoot. Yet we also had to work hand-in-hand (almost literally) with Walmart clients, Saatchi & Saatchi, a team of prop stylists, and the production company Prodigious—then get shot-by-shot approval from all. But that’s all in a day’s (well, five days’) work.