Inspired to create, and commemorate

Photography is our work, but it’s also how we express ourselves. So sometimes, in shooting for a client, we’re also personally inspired, whether to explore new ideas or to share something meaningful to us. Our recent shoot for Cedars-Sinai Medical Center in Los Angeles was one of those times.

For their story on the fragile nature of memory, we were asked to depict the brain as the unraveling threads of a cassette tape—which meant sourcing a trove of new and used cassettes. Inspired by the tapes as props, we continued to experiment with them even after the shoot had ended.

But more than that, with the shoot ending so near the anniversary of 9/11, we were moved to make our own statement about memory. Assembling the audio tapes—all made in the U.S.—into the proper dimensions, we used blue and red gel filters to transform them into an American flag, in memory of, and paying tribute to, the sounds and silences on that day in 2001.