Eat, drink and be active: a holiday shoot for the NFL

Good photography tells a story; even better photography inspires action. Like the shoot we did for the Play 60 Initiative, a holiday partnership between the NFL and the American Dairy Association. Because the goal was to inspire kids to eat well and exercise daily, the images had to be vivid, delicious and motivating, but also active and—to remind kids of where good health can take them—all in the shape of a pro football.

The demands of having to shoot and edit in one day, was an exercise in composition and speed—marrying diverse elements from an avocado to snowflakes, from jump ropes to playfully spilled milk into an irresistible montage.

NFL Play 60Animated GIF shot for NFL Play 60 Program