Pop goes the hoverboard

Fortune Magazine photo editor Armin Harris called on us to create an image for a story about the boom and bust cycle of hoverboards. After a number of companies made cheap copies of the original hoverboard designs, that sometimes burst into flames, they were pulled from the marketplace during the last holiday shopping season. While creating sketches for the story, David relied on an image in his mind of a Roy Lichtenstein comic book inspired painting using Benday dots. He called on model maker, Kellie Murphy to create a large three dimensional painted sign out foam to add to the shots of the hoverboards, adding to the Pop-Art look.