David Arky Photography had the recent pleasure of participating in Pitney Bowes’ promotional efforts towards their newly redesigned company logo.
A historic company whose roots date back to 1902 when Arthur Pitney first patented his hand-cranked postage-stamping machine, Pitney Bowes has used the same angular logo since 1971. Through a partnership with FutureBrand, the logo was reshaped into a series of concentric circles with the company’s initials neatly folded in the center. With its ripple-like form, the symbol marks a key milestone in the 95-year-old company’s ongoing efforts towards global innovation in the postal industry and beyond.
To celebrate this modernization, FutureBrand enlisted David Arky Photography to shoot on-location at their global technology center in Danbury, Connecticut. David and his crew transported most of the studio’s lighting, camera and digital processing equipment along to the shoot, which occurred over several days.
Some of the main subjects to be photographed were the current models of Pitney Bowes’ digital postage machines. Much like those used by the United States Postal Service to weigh, sort and stamp mail, these machines are the newest models in a long series that originated with the company’s founding.
This image showcases the new logo design, which is visible on the machine’s digital monitor:
We are thrilled to have taken part in the re-branding campaign of this historically significant company, whose products helped shape the United States mail system that is still in use today. For more info on FutureBrand’s design efforts, visit http://www.futurebrand.com/news/pb-rebrand and check out Pitney Bowes’ website http://www.pitneybowes.com/us to see the new logo in action.